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HOUSEHOLD ENERGY

Compare electricity tariffs around how you use energy

A low headline unit rate can be offset by standing charges or unsuitable time windows. Compare annual cost using your own consumption and payment method.

Decision routes

Start with the outcome, not the advert

01Simple comparison

Standard tariffs

Compare estimated annual total on the same usage.

02Cheap charging windows

EV tariffs

Model daytime rates and vehicle demand as well as the off-peak window.

03Flexible pricing

Smart tariffs

Automation and tolerance for variable prices become part of suitability.

The CoolCompare check

Four things to compare before committing

Understand unit rates, standing charges, fixed terms, smart tariffs and whole-bill scenarios before switching electricity tariff.

01

Annual consumptionUse recent bills or meter data rather than a generic household.

02

Unit and standing ratesModel both parts of the bill for the full term.

03

Fixed or variableCompare certainty, exit fees and what happens after the term.

04

Time-of-use fitEVs, batteries and heat pumps can change the useful tariff shape.

Electricity tariff routes

Choose a tariff around the load you can move

Compare annual cost on your own meter data. Region, payment method, meter type and time-of-use behaviour change the result.

SIMPLE BASELINEDefault variable tariff

Ofgem protects the rate structure, but does not cap the total bill.

ACTIVE FLEXIBILITYAgile Octopus

Half-hourly prices can reward load shifting but create peak exposure.

JUL–SEP 2026Ofgem

Default tariff cap reference

Typical dual-fuel level
£1,663/year reference
Electricity
Region-specific
Standing charge
Region-specific
Review cycle
Quarterly

The simple benchmark for homes that do not want device compatibility or half-hourly price management.

+ Pros
  • Regulated ceiling
  • No device compatibility
  • Simple benchmark
− Cons
  • Not a total-bill cap
  • Regional variation
  • Quarterly change
! Complaints & watch-outs
  • Billing disputes often start with estimated reads or misunderstood direct-debit balances.
  • Photograph opening and switching readings.
Official source ↗
EV SMART TARIFFOctopus Energy

Intelligent Octopus Go

Smart/off-peak rate
8p/kWh stated
Core window
23:30–05:30
Cheap home energy
During qualifying window
Requirement
Compatible device + smart meter

Logical for a compatible home-charged EV when enough demand moves overnight and the regional day rate remains acceptable.

+ Pros
  • 8p/kWh reference
  • Six-hour core window
  • Smart EV scheduling
− Cons
  • Compatibility required
  • Day rate still matters
  • Cloud integration matters
! Complaints & watch-outs
  • Test-charge or device-integration failures can block enrolment.
  • Check day rate, standing charge and compatibility before switching.
Official source ↗
HALF-HOURLYOctopus Energy

Agile Octopus

Pricing
48 periods/day
Publication
Following-day prices
Basis
Wholesale-linked
Exposure cap
Up to 100p/kWh stated

For engaged homes with automation, batteries or flexible demand—not users needing predictable pricing.

+ Pros
  • Rewards automation
  • Prices published ahead
  • Useful with flexible loads
− Cons
  • 48 daily prices
  • Expensive peaks
  • Needs attention
! Complaints & watch-outs
  • Average savings may not match evening-heavy use.
  • The supplier states prices can reach 100p/kWh.
Official source ↗
DAILY VARIABLEOctopus Energy

Tracker

Pricing
Daily wholesale-linked
Regional formula
Varies
Electricity cap
Up to 100p/kWh stated
Risk
Can exceed protected tariffs

A middle route for users comfortable with daily variability but not full half-hourly shifting.

+ Pros
  • Simpler than Agile
  • Daily linked rates
  • Published formula
− Cons
  • Uncertain price
  • Can exceed protected tariffs
  • Harder budgeting
! Complaints & watch-outs
  • A formula cap is not the same as Ofgem price-cap protection.
  • Test bad-month affordability, not only historic averages.
Official source ↗
LIVE SCENARIO LAB

Annual electricity cost

Change every assumption. The result updates instantly.

Uses one flat rate; add VAT only if your inputs exclude it.
READ BEFORE SHORTLISTING

Rates are dated reference points, not a personal quote. Standing charges and daytime rates vary by region. Dynamic tariffs can be materially more expensive during high-price periods.

Energy cost planning for an electric home
EV TARIFFS · EDITORIAL GUIDE

How to choose an EV tariff for home charging

Look beyond the night rate and compare driving demand, compatibility, daytime cost and standing charges.

Read the full guide →
Side-by-side

Compare the main routes

A quick orientation before you request prices or commit to a contract.

DecisionFixedVariableTime of use
Price patternRates set for a termRates can changeRates vary by time
Best forBudget certaintyFlexibilityShiftable demand
WatchExit fees and end dateChange notificationsPeak price and automation
CompareFull-term annual estimateCurrent annual estimateHalf-hourly usage scenario
Before you buy

Your quote and contract checklist

Save this list and use the same questions with every provider. Comparable inputs produce a more useful comparison.

  1. 01

    Use annual kWhTake electricity use from recent bills or meter history.

  2. 02

    Include standing chargeCalculate it for every day of the comparison period.

  3. 03

    Read price changesShow scheduled increases and what happens after a fixed term.

  4. 04

    Model new loadsHeat pumps, EVs and batteries can materially change the best tariff shape.

Start here

Essential electricity guides

Three practical reads that frame the decision without sales pressure.

Plain-English answers

Frequently asked questions

General UK guidance. Product, property, tariff and policy details still need individual verification.

What information do I need to compare tariffs?+

Annual electricity use, postcode, payment method and current tariff details are a strong starting point.

Why include the standing charge?+

It is paid daily regardless of consumption and can materially change the annual total.

Is an EV tariff always cheaper for an EV owner?+

No. The vehicle may benefit overnight while the rest of the home faces different rates. Model the whole bill.

Should I use estimated or actual consumption?+

Actual recent consumption is normally more useful, adjusted for known changes such as a new EV or heating system.

Connected decisions

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